ASEAN MY World 2030 Advocates

Practices & Experiences

ASEAN MY World 2030 Advocates

Scope
Regional
Lead organization
UNDP Bangkok Regional Hub, the UN SDG Action Campaign and UNV
Region
Asia and the Pacific
SDGs
Overview
The ASEAN MY World 2030 Advocates programme is a network of youth volunteers co-convened by the UNDP Bangkok Regional Hub, the UN SDG Action Campaign and UNV. Through the network, volunteers raise awareness of the SDGs, collect citizen data, and advocate for citizen engagement in SDG implementation. Since the programme was launched in June 2018, 100 volunteers have successfully applied to join the network as SDG Advocates, while thousands more have supported the Advocate volunteers in their work across 23 countries in the Asia-Pacific region. Through the initiative over 43,000 opinions of ASEAN citizens have been gathered through online and offline MY World 2030 surveys, more than 20,000 people have participated in 75 regional, national and local advocacy events, and 16 training materials, toolkits and resource packages have been produced. To achieve their goals the volunteers have formed over 150 partnerships with government, CSOs, and the private sector, and built a strong online community, reaching more than 50 million people as part of the #Act4SDGs campaign.
SDG contribution highlights

Raising awareness is an important first step to localizing the SDGs. The ASEAN MY World 2030 Advocates programme represents a sustainable and effective model for combining online and offline volunteering at scale to engage people on why the goals matter to their everyday lives. The systematic approach of the Advocates programme ensures that volunteers are provided with training on how to conduct and localize SDG advocacy but leaves the volunteers free to adapt methods and messages to their local context. Every outreach and advocacy activity is used as a means to share the open-source, user-friendly toolkits and resources and provide mentoring and training on the importance of the SDGs.

Lessons learned and success factors
  • Online activities are crucial to the functioning of the network but mean that it struggles to reach communities left behind by the digital divide. To try and rectify this the UN SDG Action Campaign is working on a SocialCops Collect application that will collect data in remote areas, even without an internet connection.
More information