Purpose & Goal The strategy, led by Atados, aims to significantly increase volunteerism in Brazil to support the Sustainable Development Goals (SDGs). Currently, 4.2% of the population (7.3 million people) volunteers. The goal is to double this rate to 8% by 2035, engaging about 14 million people aged 14 and older. 

Why It Matters:

 Brazil faces complex challenges: inequality, poverty, climate change, political polarization, and social fragmentation.

 Volunteering is presented as a powerful tool to: Strengthen community bonds, Complement public policies. Promote well-being and skill development. Foster a more participatory democracy Global Inspiration The strategy draws from successful national volunteering models in:

•  Ireland: National Volunteering Strategy (2021–2025), with clear objectives and annual progress monitoring.
• Canada: A co-created national action plan focusing on belonging, inclusion, and loneliness.
• Nigeria: National Volunteering Incentive Programme mobilizing volunteers for social and humanitarian actions. 

Target Audiences & Their Roles The strategy outlines how different sectors can contribute: 

• NGOs / Civil Society Organizations: Manage and train volunteers Create diverse volunteering opportunities Strengthen local networks and impact
• Schools & Universities: Integrate volunteering into curricula and extension programs, recognize volunteer hours academically, and foster early civic engagement
• Religious Institutions: Mobilize faith-based volunteer networks, offer physical spaces and logistical support, and promote ethical and inclusive volunteering
• Media, Influencers & Press: Raise awareness and destigmatize volunteering. Share inspiring stories and promote campaigns. Integrate social causes into entertainment
• Public Sector (Municipal, State, Federal): Integrate volunteering into public policies. Create structured volunteer programs in public facilities, improve legislation, and provide public platforms for volunteering
• Companies: Develop corporate volunteering programs aligned with ESG goals. Encourage skills-based volunteering (pro bono), invest in social initiatives, and employee engagement
• Community Groups (neighborhood associations, sports clubs, cultural groups): Turn shared interests into social actions. Organize local improvement initiatives and emergency responses. Act as bridges between people and volunteering opportunities 

Call to Action: Atados invites individuals, organizations, and public institutions to join the movement, especially in 2026, the International Year of Volunteering for Sustainable Development. The aim is to co-create actionable plans to scale volunteering across Brazil.

How to Get Involved: Organizations can register via an online form https://bit.ly/estrategia-forms   

Individuals can join a WhatsApp group for updates and opportunities. https://chat.whatsapp.com/DcCA2bw6KhhFMZbebJtAeQ